Business CommunicationLaajuus (10 cr)
Code: MBA20BU03
Credits
10 op
Objective
Business Communication 10 cr
Objective of the course is to provide students with an understanding of the role of communication in process of directing and controlling people in an organization as well as the knowledge of digital marketing, integrating marketing communication in an organization.
Content
Content:
Theories of communication, digital marketing and integrated marketing communication in international perspective.
Qualifications
No prerequisites
Assessment criteria, satisfactory (1)
Sufficient (1) and Satisfactory (2)
Participating in the contact lessons, returned tasks.
Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participating in the contact lessons, no returned tasks.
Assessment criteria, good (3)
Good (3) and Very good (4)
Active participating in the contact lessons, returned tasks with good outcomes.
Assessment criteria, excellent (5)
Excellent (5)
Very active participating in the contact lessons, returned tasks with excellent outcomes.
Assessment criteria, approved/failed
Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participating in the contact lessons, no returned tasks
Materials
Literature:
To be informed later or please have a look at the course implementation
Further information
Language of the course: English
Enrollment
15.06.2022 - 15.09.2022
Timing
01.09.2022 - 15.01.2023
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Campus
Vasa, Wolffskavägen 33
Teaching languages
- English
Teachers
- Johanna Tidström
- Rosmeriany Nahan-Suomela
Teacher in charge
Rosmeriany Nahan-Suomela
Groups
-
DBM21HP-VDigital Business and Management, part-time studies, 2021
Objective
Business Communication 10 cr
Objective of the course is to provide students with an understanding of the role of communication in process of directing and controlling people in an organization as well as the knowledge of digital marketing, integrating marketing communication in an organization.
Content
Content:
Theories of communication, digital marketing and integrated marketing communication in international perspective.
Location and time
Autumn 2022
Materials
To be informed at the introduction lessons
Teaching methods
Business Communication part I:
Strategic Business Communication
The aim of the course is to provide students with an understanding of the role of communication in process of directing andcontrolling people in an organization. As well as the knowledge of integrated marketing communication (IMC).
After the course the students will have an understanding of:
- Corporate external and internal communication
- Integrated marketing communication
- Communication tools used in integrated marketing communication (IMC)
- Communication foundations
Business Communication part II:
Digital Marketing Communication
The aim of the course is to provide students with an understanding and knowledge of digital marketing and its role in planned and strategic marketing communication.
After the course the students will have an understanding of:
- Digital marketing channels and communication
- How and why to use digital marketing for different goals in media strategy
- The latest digital ad technologies
- How to develop, evaluate, and execute a digital marketing plan and strategy
Exam schedules
To be informed at the introduction lessons
Student workload
10 CR
Evaluation scale
H-5
Assessment criteria, satisfactory (1)
Sufficient (1) and Satisfactory (2)
Participating in the contact lessons, returned tasks.
Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participating in the contact lessons, no returned tasks.
Assessment criteria, good (3)
Good (3) and Very good (4)
Active participating in the contact lessons, returned tasks with good outcomes.
Assessment criteria, excellent (5)
Excellent (5)
Very active participating in the contact lessons, returned tasks with excellent outcomes.
Assessment criteria, approved/failed
Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participating in the contact lessons, no returned tasks
Qualifications
No prerequisites
Further information
Language of the course: English