Communication and PR (5 sp)
Kod: FEKÅ19MF01-3003
Förverkligandets information
Anmälningstid
15.06.2023 - 08.09.2023
Tajmning
28.08.2023 - 31.12.2023
Antal studiepoäng
5 op
Prestationssätt
Kontaktundervisning
Ansvarig enhet
Institutionen för företagsekonomi
Undervisningsspråk
- Englanti
Utbildning
- Utbildning i företagsekonomi
Lärare
- Kristiina Salo
Grupper
-
FEK21D-ÅTradenom (YH), h21, dagstudier, Åbo
Lärandemål
The Student:
- masters the creation and adaptation of a communication plan.
- knows how to communicate with different stakeholders.
- manages media relations and public relations.
- is familiar with relevant metrics for communication.
Innehåll
Further details will be published in the actual course plan. The course may change yearly.
Vitsordsskala
H-5
Bedömningskriterier, tillfredsställande-synnerligen tillfredsställande (1-2)
Further details will be published in the actual course plan. The course may change yearly.
Arviointikriteerit, goda-synnerligen goda (3-4)
Further details will be published in the actual course plan. The course may change yearly.
Arviointikriteerit, berömliga (5)
Further details will be published in the actual course plan. The course may change yearly.
Bedömningskriterier, godkänt/underkänt
Further details will be published in the actual course plan. The course may change yearly.
Förkunskapskrav
Introduction to marketing and customer relationship management
Tilläggsuppgifter
Further details will be published in the actual course plan. The course may change yearly.