Communication and PR (5 cr)
Code: FEKÅ19MF01-3003
General information
Enrollment
15.06.2023 - 08.09.2023
Timing
28.08.2023 - 31.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Teaching languages
- English
Degree programmes
- Degree Programme in Business Administration
Teachers
- Kristiina Salo
Groups
-
FEK21D-ÅTradenom (YH), h21, dagstudier, Åbo
Objective
The Student:
- masters the creation and adaptation of a communication plan.
- knows how to communicate with different stakeholders.
- manages media relations and public relations.
- is familiar with relevant metrics for communication.
Content
Further details will be published in the actual course plan. The course may change yearly.
Evaluation scale
H-5
Assessment criteria, satisfactory (1)
Further details will be published in the actual course plan. The course may change yearly.
Assessment criteria, good (3)
Further details will be published in the actual course plan. The course may change yearly.
Assessment criteria, excellent (5)
Further details will be published in the actual course plan. The course may change yearly.
Assessment criteria, approved/failed
Further details will be published in the actual course plan. The course may change yearly.
Qualifications
Introduction to marketing and customer relationship managment
Further information
Further details will be published in the actual course plan. The course may change yearly.