Digital marketing (5 cr)
Code: FEK22ÅDM01-3002
General information
Enrollment
15.06.2023 - 22.10.2023
Timing
23.10.2023 - 31.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Campus
Vasa, Wolffskavägen 33
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Administration
Teachers
- Kajsa From
Teacher in charge
Anna-Lena Berglund
Groups
-
ÖH23FEK-FLEXÖppna YH, Flexibelt till tradenom
Objective
The student:
- can create a digital marketing strategy and plan
- can produce digital content
- has basic knowledge in how to measure and anlyze the effect of marketing in digital channels
Content
- theoretical aspects on digital marketing strategy and plan
- basics in SEO and Analytics
- content marketing
- project in digital marketing
- basics of digital event management and marketing
Evaluation scale
H-5
Qualifications
Basics of Marketing