Study Guide

Objective

• The students can define and identify with the professional role in the industry
• The students have knowledge about product placement and marketing
• The students develop a knowledge for business and entrepreneurship
• The students are aware of financial and application system
• The students develop an understanding for building networks
• The students structure innovative and creative business ideas
• The students have knowledge about the significance of economy for the business
• The students have fundamental insights into book keeping and accounting
• The students can apply, analyze and develop an approach that promotes sustainable development

Content

Professional Role in Industry
Product Placement and Marketing
Business and Entrepreneurship
Financial and Application System
Networks
Business Ideas
Economy for the Business
Book Keeping and Accounting

Location and time

16th september - 31th december 2024, Campus Alere, Vaasa

Johanna´s part: 4cr
• The students have knowledge about product placement and marketing
• The students develop a knowledge for business and entrepreneurship
• The students are aware of financial and application system
• The students have knowledge about the significance of economy for the business
• The students have fundamental insights into book keeping and accounting
• The students can apply, analyze and develop an approach that promotes sustainable development

Jaana´s part: 2cr
• The students can define and identify with the professional role in the industry
• The students develop an understanding for building networks
• The students structure innovative and creative business ideas
• The students can apply, analyze and develop an approach that promotes sustainable development

Materials

Com. B. (2020) Foundamentals of Entrepreneurship. National Education policy. Kap. 1-4. The literature is available as a link on Moodle.
Johnson, G., Whittington, R., Scholes, K., Angwin, D., & Regnér, P. (2018). Fundamentals of strategy. Pearson.
Skärvad, P., & Olsson, J. (2008). Företagsekonomi 100: Faktabok (14. uppl.). Liber ekonomi.

Jaana´s part: Study material on Moodle.
Selected literature within Entrepreneurship and Company Establishment.
According to the lectures instructions.
Students follow the thesis writing instructions for Novia UAS.
Social media and applications.

Teaching methods

Lectures, discussions and practical exercises
Workshops, test, practical assignments, assignments and open books exams.

Jaana´s part: Teamwork and workshops, pitch business idea, practical assignments, guidance, discussions, lectures and presentations.

Employer connections

For course assignment is the aim to cooperate with working life

The student´s are encouraged to collaborate and network with working life.

Exam schedules

Examination consists of submitted assignments.
Deadline for submitted assignments are in November/ December 2024.
More information is given at course introduction at Moodle.

Jaana´s part: grade is given for the following parts
1. Nordic Business Forum! 25-26.9.2024, individual or team report. 1cr, deadline: 4.10.2024 via Moodle. Individual or team feedback is given through Moodle.
2. Business Ideas (BMC) & Idea Pitch! 0,5cr, deadline: 11.10.2024. Team feedback is given in Moodle or at occasion.
3. Networking! 0,5cr, deadline: 20.9.2024. Feedback is given individually through Moodle.

Instructions for the examinations are given by each teacher at the beginning of course part.

Completion alternatives

Approved practical assignments and submitted assignments exams.
Feedback is given after finished course via Moodle.

Other instructions are available on Moodle.

Jaana´s part: Approved practical assignments and submitted assignments.
Feedback is given individually, in pairs or in team.

Student workload

The students work 27 hours/cr.
In class: 60 hrs
Self study: 102 hrs
Total: 162 hrs

Content scheduling

This Course focus on the sustainable goal 4 Quality Education. Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.

4:4 INCREASE THE NUMBER OF PEOPLE WITH RELEVANT SKILLS FOR FINANCIAL SUCCESS
By 2030, substantially increase the number of youth and adults who have relevant skills, including technical and vocational skills, for employment, decent jobs and entrepreneurship.

Further information

No prerequisite
More information is given at introduction of each course part.

Evaluation scale

H-5

Assessment methods and criteria

The students can define and identify with the professional role in the industry
• The students have knowledge about product placement and marketing
• The students develop a knowledge for business and entrepreneurship
• The students are aware of financial and application system
• The students develop an understanding for building networks
• The students structure innovative and creative business ideas
• The students have knowledge about the significance of economy for the business
• The students have fundamental insights into book keeping and accounting
• The students can apply, analyze and develop an approach that promotes sustainable development

Professional Role in Industry
Product Placement and Marketing
Business and Entrepreneurship
Financial and Application System
Networks
Business Ideas
Economy for the Business
Book Keeping and Accounting

The course is evaluated based on grades (0-5) for assignments (individual and or in team) and activity. Course grade is formed of Johanna´s part 4cr and Jaana´s part 2cr. Assignments forms the final grade in each course part.

Assessment criteria, fail (0)

The student has not followed the instructions of the assignment and shows especially vague competences within the themes.
The assignments are inadequate or lacking.

Assessment criteria, satisfactory (1-2)

Basic knowledge about product placement and marketing. Understanding how to develop knowledge for business and entrepreneurship. Understands the financial and application system. Have knowledge about the significance of economy for the business. Fundamental insights into book keeping and accounting. Can apply, analyze and develop an approach that promotes sustainable development.

Jaana´s part:
The student can define and identify satisfactory with the professional role in the industry.
The student has mapped and connected some networks.
The student has created basic business ideas.

Assessment criteria, good (3-4)

Knowledge about product placement and marketing. Good understanding how to develop knowledge for business and entrepreneurship. Using the financial and application system in the tasks and exam. Have good knowledge about the significance of economy for the business. Fundamental insights into book keeping and accounting. Know how to apply, analyze and develop an approach that promotes sustainable development.

Jaana´s part:
The student can define, identify and understand the own professional role in the industry.
The student has mapped and connected useful networks in different industry areas.
The student has created coherent and innovative business ideas with potential growth.

Assessment criteria, excellent (5)

Using knowledge in a perfect way in product placement and marketing. Excellent understanding how to develop knowledge for business and entrepreneurship. Using the financial and application system in the tasks and exam in a nearly perfect way. Have excellent knowledge about the significance of economy for the business. Fundamental insights into book keeping and accounting. Know how to apply, analyze and develop an approach that promotes sustainable development.

Jaana´s part:
The student can define, identify, understand and promote the professional role in the industry.
The student has mapped and connected useful, coherent and innovative networks in different industry areas for long-term professional vision.
The student has created coherent and innovative business ideas with potential growth and has noticed the need and / or gap within the industry.

Qualifications

No prerequisite