Study Guide

Objective

Student:
• Can plan, implement and evaluate a project linked to a real problem the client wants to solve
• Can collaborate with the client, can select and apply relevant theories, models and analysis tools to the project
• Can make a convincing presentation to the client at the end of the project
• Can handle aspects of professionalism and confidentiality in the relationship with the client

Content

• Relevant theories, models and analysis tools
• Online course in project management
• Projects in collaboration with the client
• Tutorial sessions
• Presentation of the project
• Professionalism and confidentiality in projects

Evaluation scale

H-5

Qualifications

Basics of Marketing
Project Management