Studieguide

Lärandemål

The Student:
- understands the importance of branding for a business.
- is familiar with the main theoretical models and processes for brand building.
- knows how to analyse, build and develop a brand.
- masters the basics of brand communication, both internally and externally.
- manages metrics for brand performance.

Innehåll

For more information, see yearly course plan

Vitsordsskala

H-5

Bedömningskriterier, tillfredsställande-synnerligen tillfredsställande (1-2)

For more information, see yearly course plan

Arviointikriteerit, goda-synnerligen goda (3-4)

For more information, see yearly course plan

Arviointikriteerit, berömliga (5)

For more information, see yearly course plan

Bedömningskriterier, godkänt/underkänt

For more information, see yearly course plan

Förkunskapskrav

Basic knowledge in marketing

Tilläggsuppgifter

For more information, see yearly course plan