Study Guide

Objective

The student:
- is able to create offers related to service design as well as develop services with a multi-professional approach.
- realizes the connection between service design and business development.
- understands how service design can produce added value for the customer.
- is familiar with service design methods and is able to use them in his/her work in an innovative and creative manner.

Content

See course plan for more information

Location and time

Spring 2024, Campus Åbo

Lectures according to schedule below:

Introduction to Service Design:

19.2.2024 kl. 13.15 - 15, 101
26.2.2024 kl. 13.15 - 15, 101
4.3.2024 kl. 13.15 - 15, 101
11.3.2024 kl. 13.15 - 15, 101 Guest lecture Hanna Luotola, If
25.3.2024 kl. 13.15 - 15, 101

Design jam 4.4.2024 . 9-16

Materials

Polaine, A., Reason, B. & Lövlie, L. 2013. Service Design. From Insight to Implementation.

Stickdorn, M. & Schneider, J. 2013.This is Service Design Thinking. John Wiley & Sons.

Stickdorn, M., Hormess, M., Lawrence, A. & Schneider, J. 2018. This is Service Design Doing. O'Reilly. Parts of the book are available on the internet.

Teaching methods

- lectures
- workshops and assignments
- a service design project for an assigner/theses
-Key reflections in chosen format

Contents:

Introduction to Design Thinking
- Design Thinking basics
- Service design process
- Service design methods and tools
- Design jam

Employer connections

Project assignments for different assigners

Student workload

Introduction to service design, 3 credits
- lectures and own studies
-Key reflections in chosen format
Project work, 2 sp
- incl. design jam

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

See course plan for more information

Assessment criteria, good (3)

See course plan for more information

Assessment criteria, excellent (5)

See course plan for more information

Assessment criteria, approved/failed

See course plan for more information

Assessment methods and criteria

Completion (possibility of re-examination)
-A student who has not received a passing grade in a study unit or course is offered at least two (2) opportunities to retake the exam or supplement achievements. Retakes are also counted as the occasions when the student is absent from established opportunities for retakes.
-A student who did not receive a passing grade in a study unit or course, and who did not make the necessary additions within the allotted time or was failed in the course on the basis of retaking the exam, must take the study unit or course again.
Re-examination date
- Submission completions should take place during the three following active study months (flexible solution); 9-12, 1-4

- Late submissions are assessed -1 white word (the individual task)

Raising of grades within a year
-A student has the right to try to raise the grade once for a study unit or course that has been assessed with a passing mark (1–5) within 12 months from the performance date according to the instructions of the university of applied sciences

Assessment criteria, fail (0)

Quantity: the assignments and project work are not completed

Quality: the minimum requirements regarding the contents are not met.
Missed deadlines will be graded -1 (imdividual assignment)

Assessment criteria, satisfactory (1-2)

Satisfactory 1:
One can see that you have read the correct theory and understood the subject. You have been able to use the theory in the assignments and project work. The reflection has a good structure.
Active participation.

Very satisfactory 2:
You use the correct terminology when it comes to the competence goals of the course. You understand the theory and its usefulness in the assignments and project work.
Active participation.

Assessment criteria, good (3-4)

Goda 3:
You understand the theory and can apply it and different methods in the assignments and project work.
Active participation.

Very good 4:
You can tie the theory to the practice, reflect and implement different methods in the assignments and project work.
Very active participation.

Assessment criteria, excellent (5)

You can contribute with your own application of the theory, relate to a wider context and provide new solutions.
Very active participation.

Qualifications

See course plan for more information

Further information

See course plan for more information

Objective

The student:
- is able to create offers related to service design as well as develop services with a multi-professional approach.
- realizes the connection between service design and business development.
- understands how service design can produce added value for the customer.
- is familiar with service design methods and is able to use them in his/her work in an innovative and creative manner.

Content

See course plan for more information

Location and time

Spring 2023, Campus Åbo.
Contact lectures:

Tuesday 14 March 2023 at 13.15 - 15 in classroom 101
Introduction to service design and design thinking, outline of the course

Tuesday 21 March 2023 at 13.15 - 15 in classroom 104
Design thinking and creativity, practical approach. Guest lecturer PhD Kati Reijonen.

Tuesday 28 March 2023 at 13.15 - 15 in classroom 103
Guest lecture on customer understanding by PhD Anna Haverinen, Design Anthropologist & Insight Strategist, Reaktor.

Wednesday 5 April 2023 at 10.15 - 12 in classroom 104
Initiating group work, discussing and practicing customer understanding and empathy, SD tools and methods.

Wednesday 12 April 2023 at 10.15 - 12 in classroom 104
Group work workshop.

Wednesday 19 April 2023 at 10.15 - 12 in classroom 104
Guest lecture on the possibilities of service design in business development (many concrete examples), PhD Hanna Luotola, Head of Business Development, If Insurance company.

DL for end products to be decided together.

Materials

Recommended listening prior to this course (these may be found in all major podcast platforms):

-Huberman Lab episode 103 (19 December 2022): The Science of Creativity & How to Enhance Creative Innovation. Huberman Lab may be also found in Youtube.

-Service Design Show episode #130 (29 July 2021): How to bust the harmful myth of the average user / Indi Young.

–Lex Fridman Podcast #322 (21 September 2022): Rana el Kaliouby: Emotion AI, Social Robots, and Self-Driving Cars.

Teaching methods

The course consists of lectures and guest lectures, discussions and group work, and production of a service design brochure for companies.

Content:
-Introduction to design thinking
-Basics of service design process
-Basics of service design tools and methods

The purpose of this course is to give students a general idea of what service design is and how it may be applied to business development. Emphasis is on understanding the way of thinking behind service design.

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

See course plan for more information

Assessment criteria, good (3)

See course plan for more information

Assessment criteria, excellent (5)

See course plan for more information

Assessment criteria, approved/failed

See course plan for more information

Assessment methods and criteria

Excellent 5:
You can contribute with your own application of the theory, relate to a wider context and provide new solutions.Very active participation.

Very good 4:
You can tie the theory to the practice, reflect and implement different methods in the assignments and project work. Very active participation.

Good 3:
You understand the theory and can apply it and different methods in the assignments and project work. Active participation.

Very satisfactory 2:
You use the correct terminology when it comes to the competence goals of the course. You understand the theory and its usefulness in the assignments and project work. Active participation

Satisfactory 1:
One can see that you have read the correct theory and understood the subject. You have been able to use the theory in the assignments and project work. The project portfolio has a good structure. Active participation.

Fail 0:
The assignments and the project work are not completed and minimum content requirements are not met.

Qualifications

See course plan for more information

Further information

See course plan for more information